Hiraki (開き) evokes the moment a flower unfurls—an opening that feels fresh, bright, and full of possibility.
we use this word to make you feel that your life is bloom and open beautifully like flowers. its like our life that bloom.
Wake-up joy in one easy twist. Our scrunchie is cut from feather-light Japanese organza that catches the light like morning dew, then anchored with resilient Japanese elastic for a secure, no-snag hold. The vivid Popy-Pink bloom turns messy buns and sleek ponytails into instant statements—soft enough for a self-care routine, bold enough to wear out the door. From sunrise stretches to rooftop sunsets, this scrunchie wraps your hair—and your day—in gentle confidence.
If you're looking for a premium hair scrunchie, the P.H.M Scrunchie is your new essential. We bring premium materials and thoughtful design into every accessory—because your hair deserves the very best. Whether you're dressing up or keeping it casual, the P.H.M Scrunchie brings a touch of elegance and confidence to your day. From no-makeup mornings to polished nights out, it’s designed to make you feel radiant—because we love making you smile.