Hiraki (開き) evokes the moment a flower unfurls—an opening that feels fresh, bright, and full of possibility.
we use this word to make you feel that your life is bloom and open beautifully like flowers. its like our life that bloom.
Slide on our red scrunchie—crafted from deluxe, light-catching Japanese organza—and feel that hug burst into bloom. Its oversized petals fan out in a bold, fiery halo, turning every flutter of nerves into fierce, confident energy that lights up the room.
If you're looking for a premium hair scrunchie, the P.H.M Scrunchie is your new essential. We bring premium materials and thoughtful design into every accessory—because your hair deserves the very best.
Whether you're dressing up or keeping it casual, the P.H.M Scrunchie brings a touch of elegance and confidence to your day. From no-makeup mornings to polished nights out, it’s designed to make you feel radiant—because we love making you smile.