Hiraki (開き) evokes the moment a flower unfurls—an opening that feels fresh, bright, and full of possibility.
we use this word to make you feel that your life is bloom and open beautifully like flowers. its like our life that bloom.
Slip on our sunshine-yellow scrunchie and feel it join the chorus: crafted from premium, light-catching Japanese organza, its oversized bloom brightens your hair like a burst of summer, while strong Japanese elastic keeps every strand happily in place. Wear it and let your day glow with lively, carefree confidence.
If you're looking for a premium hair scrunchie, the P.H.M Scrunchie is your new essential. We bring premium materials and thoughtful design into every accessory—because your hair deserves the very best.
Whether you're dressing up or keeping it casual, the P.H.M Scrunchie brings a touch of elegance and confidence to your day. From no-makeup mornings to polished nights out, it’s designed to make you feel radiant—because we love making you smile.